When Tadahiro Yoshida became president of YKK in 1993, he expanded upon the CYCLE OF GOODNESS™ in a way that would resonate in an increasingly globalized society. Building on YKK’s fundamental concept of creating value, he adopted “YKK seeks corporate value of higher significance” as the YKK Management Principle.

The CYCLE OF GOODNESS™ and the YKK Management Principle complement each other – while the CYCLE OF GOODNESS™ asks us to create value and share the benefits, the YKK Management Principle gives us a clear set of rules on how to do so. By continually striving for innovation in our products, technology, and the management of our company, we can deliver value to our customers, employees and society.

Fairness is the anchor between those with whom we share benefits and our way of delivering those benefits. We use “fairness” in a broader sense – one that goes beyond simply abiding by the law. “Fairness” at YKK means cultivating the knowledge and wisdom within our company to make just decisions in every community around the world where we do business.