At YKK, we believe in the “Cycle of Goodness” – the idea that “no one prospers without rendering benefit to others.” We’re committed to creating value for our customers, employees, and society in all that we do. Our three Core Values provide the framework for carrying out these objectives. But what do these values mean on a daily basis? The 25 Fundamental Behaviors that follow provide the answer. They describe the daily practices that bring our culture to life.